AMP – Accelerated Mobile Pages Project

Respondit Podcast - AMP Project


AMP – Accelerated Mobile Pages Project


On this podcast, Richard and Dave are talking about Google’s new open source project AMP or Accelerated Mobile Pages Project.

AMP is a new open source project,  spearheaded by Google and is a new method of  delivering content to mobiles in a way that could mean instant page load times.


Show links

Getting started with AMP

WordPress Amp plugin by Automattic

Glue for YOAST SEO and Amp


*EDIT* – YOAST have now included both Analytics tracking and Styling in their Glue plug-in so Pagefrog is no longer needed.

Let us know
what you think


  1. Clive Donald on March 4, 2016 at 5:01 pm

    Until you have configured AMC you would not know how much quicker the load times are. May I ask Dave if AMC is beneficial and cost effective in the long run?

  2. Dave Hodder on March 8, 2016 at 5:04 pm

    Hi Clive,

    You are correct, you won’t know exactly how much faster, but they will certainly load quicker as you are only giving the end user the bare bones. AMP pages are stripped of any Java script and you’re just giving the user small image files and the text content, so instead of a normal web page which is normally about 2mb, you are giving the user an image and some text so MUCH less content to load. As for cost effectiveness, only time will tell, if Google starts to show the AMP pages above Adwords and organic listings for mobile users, then the potential is massive. It’s an educated gamble really, one we have already started!


  3. Clive Maloney on March 31, 2016 at 9:52 pm

    Sounds really interesting. Good to know Yoast are on it with this. Yoast SEO is an excellent plugin. I wonder how quickly people will embrace this new technology. While we all want faster loading speeds, it does mean we compromise the richness of our media. Any thoughts?

    • Dave Hodder on April 1, 2016 at 4:17 pm

      Thanks for your reply Clive. You won’t be sacrificing rich media as the full versions are still available, AMP’d pages are just a thinned out, light-weight copy of the original news/blog article. The AMP’d pages are designed for mobile users, increasing the speed of delivery. Only time will tell as to how much weight (excuse the really techy pun!) they will be given by the search engines. It is however worth mentioning Google is the key driving force.

  4. Jackie Harder on April 4, 2016 at 4:13 pm

    Who doesn’t love faster load times? And the fact that Google is behind this bodes well for its success.

Leave a Reply Cancel Reply