Havering Music School – Case Study

Project Brief

Havering Music School is the specialist music service for the London Borough of Havering. The Music School teach more than 2,350 primary, secondary and college students every week, focusing on developing sound technical and musical skills to promote self-expression, communication skills and confidence. The Music School wanted to launch a new website to attract more students, increase awareness outside of Havering, to inspire children to make music from an early age and to develop their singing, playing, listening and composing abilities. To do this the website needed to be user-friendly with a clean and modern feel to it, showcasing all the services they provide and demonstrating various upcoming events in the most effective and simple way.

Objectives

A clean, modern website which showcases the Havering Music School, a flexible event management system able to be manipulated and updated by a number of different users.
An adaptable and sustainable design which will retain the overall feel whilst allowing for adjustment as The Music School grows and changes over time.
A smooth and functional design which effectively boasts the benefits and services offered by The Music School to a number of different audiences.

www.respondit.co.uk

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Having approached Respondit to redesign and update our website back in October 2017, we have found the whole process to be simple and painless from initial enquiry through to launch.
David and his team listened to our needs, looked at what we already had in place and advised on all aspects of a new design that would reference our well-established marketing materials, making use of our strong photos and bespoke illustrations.
An important factor for us has been the addition of call-to-action enquiry forms. Since the new site went live 5 months ago we have received over 90 strong enquires for instrumental tuition, with 18% resulting in tuition purchase.
We are delighted with what has been achieved so far and look forward to developing our website as our needs change.

Gary Griffiths - Paul Harris | Havering Music School

Results

New responsive website with clear content and easily utilised event management system.
Once launched, The Music School inquiry rate increased significantly attracting more students of various ages interested in their services.

www.respondit.co.uk